Is a Personal Branding Session Right For You? 4 Reasons To Book A Branding Session { Jefferson City | Rolla MO Photographer }
The long and short of the answer is probably "yes" if you are asking yourself!
And here's why;
How do you know if you need a personal branding session? Well, you should consider a branding session if any of these apply to you:
If you own any kind of business.
You're a business person now, now what? Now it's time to connect!
You want to connect with your audience on social media, advertising, business cards! Personal connections are key in the small business world, and people want to know you! Shop owners, creators, bloggers, influencers, sales and professionals - everyone who has a brand identity!
If you are the face of your brand and it's important for people to be able to connect with you.
There's a reason that real estate agents have their face connected to their ads. People connect with familiar faces. They don't want someone they can't connect with and feel comfortable trying to sell them the biggest purchase of their life!
Now take that connection, and let's apply the same thing to you! Let's say you make pottery. People want to see you working the wheel, the smiling face, and the hands-on artistry that makes your brand! Customers will connect with you, knowing your business isn't a mass-produced or over-seas purchase. There's a real human behind the scenes making it work!
If you want to take your business to the next level by personalizing your branding and social media.
Think about your "About Me" page. You can type all you want and use text, but without a face behind the words, your customer base isn't going to connect with you the way they would if they 'knew' who you were!
If you want your portfolio to look fresh and professional.
Your portfolio is perfect. You've listed all the great works you've done, all the followers you have on social media, and... you've left yourself off of it or posted a selfie. Again, looking at a blank page of accomplishments is lovely, but let's make it stand out and freshen it up - give it some life!
Personal branding is more than just boring head shots! I want to capture you in your element. I want your brand to shine in your own way! I want you to choose a color scheme to tell your story. Tell me what your vision for your brand is!
Examples:
You tell me you're a real estate agent. You tell me that you want a "laid back professional" vibe. I want to see you in a house and with your "for sale" signs, in your office, and all the small details too! We could capture a key in a door lock with your logo keychain hanging from it, some of the details of your office or staging you've done, and then flip the script and let's get pictures of you walking in your favorite dress in your favorite neighborhood.
You tell me you're a potter. You want to make sure people know your craft is thrown by hand. Let's take some fun clean portraits in your studio, close up of some of work work for your website, your space itself, and then change into your dirty tee and kick off your shoes and let's get muddy behind the wheel!
You tell me what you want for your brand! I'm just here to help you achieve it!
Ways to use your personal branding session:
- Website
- Social Media
- Brochures
- Business Cards
At the end of the day, personal branding is important for your business. It helps potential customers feel a sense of connection and make them more willing to engage with your business. You never forget a face! ;)
